API Program Communication

Friesland Campina

Q2-Q3 2023

Clarity and engagement for technology transition

Program Engagement
Storytelling
Visuals

Engaging stakeholders is crucial in the early stages of a technology transition program. Ensuring buy-in from the board, creating clarity on benefits and effort for management, motivating front runner teams... you have to cover it all.

API specialist AppyThings contracted me to support the transition team with engagement for their API-first program. I helped the team create a clear and convincing story, that I translated into a program brand-identity, slogans, visuals, infographics, teaser video and powerpoint presentations. Resulting in adoption of the proposed IT strategy.

Deliverables
Communication strategy. Program visual identity, story and copy. Infographics. Teaser video. Business Presentations.
Responsibilities
Lead of program communication track Member of consulting team that guided and supported the client in the set up of a centre of enablement for API-First. (for AppyThings)
Program Poster
Program Logo/Mascot
Program timeline template
Program case template
Program case template
Flowchart elements


Are you looking to engage your audience, need to explain something complex, or do you want create an easy to use experience?

Let's talk about it.

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