API Program Communication

If

2022

Engaging both business and IT for technology transition

Program Engagement
Storytelling
Visuals

Without engagement any transition becomes a difficult journey. But how do you convince IT professionals to work according to new standards? And how do you explain IT concepts that have such an impact on business, to non-technical people?

This was the challenge for the API-first team at If, Scandinavia's larggest insurer. I was hired by API-specialist AppyThings to support the team on the people engagement aspects of their program. In close collaboration with the transition team I developed a narrative for the program and translated that into explainer videos, presentations, infographics and training materials.

The program has been very succesful, helping If get ready for the future with an API-first way of working.

Deliverables
Communication strategy | Program story and copy | Infographics | 2 Explainer videos | Business Presentations | Training Materials.
Responsibilities
Program communication and training materials
Video still
Video still - infographic
Infographic for training
Video still - payoff
Video still - payoff


Are you looking to engage your audience, need to explain something complex, or do you want create an easy to use experience?

Let's talk about it.

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