How do you help workers to keep their professional skills up to date without spending too much time? How can we motivate learners to keep learning?
Deliver a design for a scalable, motivating and mobile learning app. Apply the latest insights from behavioural science and learning theory in the way challenge formats are set up.
Together with my team at liftov I’ve designed the complete experience of this fast growing and successful learning platform. Starting from scratch 3 years ago, they now service clients such as Decathlon, BMW and Ahold. Based on a motivational learning concept we’ve designed a multitude of practice formats, a reward system and all the visuals and copy.
What makes this project special is the combination of micro-learning with gamification. Users and clients love this product, because learning is easy to start and fun to keep doing. Behavioural design in action!
My contribution to this project.
