I'll help you make things easy to understand, easy to use and easy on the eye.
Infographic with skills and offer
Designer/consultant inspired by science

If you're looking to engage your audience, need to explain something complex or create a user experience that is a joy to work with, I can help.

I'll make things easy to understand, easy to use and easy on the eye for you.

I’m a Designer/consultant with a more than 20 year track record primarily in learning and technology. With storytelling, experience design and visualisation I'll help you deliver powerful business stories, user experiences and business visuals.

To maximise the impact of your project, I base my design decisions on insights from behavioural science. So the results are not only attractive, but also convincing, easy to understand and easy to use.

I’m available for both longer running projects and one-off assignments in a leading or hands-on role.

Work

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Strategy and Identity Design

For

Osmosic

Summary

Strategy, storytelling and visual design for IT Agency focused on Data Management

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Visual Storytelling and Video

For

ALIA

Summary

Branding, positioning and communication for Agri-technology start-up

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Mascot Designs

For

Myself

Summary

A robot design was rejected by the client. I still liked them, so I made some more :)

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Brand Identity and Visual Tools

For

PTO / Kunstedu

Summary

Process Design, Visual Identity and Visual Tools for Education Consultants

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API Program Communication

For

Friesland Campina

Summary

Program engagement for one of the largest dairy companies in the world

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API Program Communication

For

If

Summary

API First adoption program for Scandinavias’ Largest Insurer

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Brand Identity and Visual Tools

For

Karin Kotte Kunsteducatie

Summary

Visual Identity, visual tools for education consultants.

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Visual Storytelling Training

For

Multiple customers

Summary

Learning to design compelling presentations with a Visual Storytelling training for business professionals.

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No-code Adoption Program

For

Medux

Summary

Helping the client set up a No-Code Centre of Enablement as an embedded consultant and primary client contact.

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Brand Identity and strategy

For

Appalot

Summary

Strategy, copy and design for no-code agency

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Program Engagement

For

Credit Suisse / UBS

Summary

Visual storytelling, logo design and service design consulting for API-first adoption program at leading Swiss Bank

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Gap Analysis

For

Burberry

Summary

Member of consulting team that conducted research and made a gap analysis to determine a roadmap for API-first adoption. (for AppyThings)

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Gamified Learning Experience

For

EY

Summary

Gamified masterclass for 500 consultants at EY's summerschool.

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Gamification, Visuals and UX Design

For

Mobietrain

Summary

Design of a learning experience for mobile learning platform.

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API Program Communication

For

ABN Amro Bank

Summary

Consultancy and design for API-First adoption program at one of the Netherlands largests banks.

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API Program Communication

For

BNP Paribas (For AppyThings)

Summary

Development of communication strategy, assets and developer experience for large international bank.

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Onboarding Experience

For

Mambu

Summary

Consultancy and design for an improved onboarding experience.

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IT Learning Game

For

ING Bank

Summary

IT learning game based on scientific algorithms

Project Profiles

Business Story Icon

Business
Stories

You need to explain something complex, a new product, service or technology.

I can help you craft a powerful, visual story, with  explainer videos, online product presentations and compelling slide decks

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Business
Visuals

You want to clarify a process, product or concept.

I’ll help you tell your story with visualisations, infographics or short animations.

User experiences icon

User
Experiences

You need to set up a digital Centre of Enablement, a Learning Environment or a Developer Portal.

I can help you design an easy to use, easy to understand and attractive platform or environment.

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Program
Engagement

The cultural aspects and people engagement are a crucial component of any transformation program.

I help teams optimize the program experience, through behavioural design, story telling and visual design.

Foto portrait of Jaap


Are you looking to engage your stakeholders, need to explain something complex, or do you want create an easy to use experience?

Let's talk about it.

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